Beginning at the end is a very cool new: Declaration of EKOCYCLE by Dr.dre beats headset.

EKOCYCLE branding initiative was developed to educate consumers on the cycle of everyday, and empowering their purchasing decisions as part of a social change movement. Supported the adoption of this initiative to help consumers recognize your project they believe wasting today may be part of a lifestyle product, they can use tomorrow's recovery. Committed to supporting a sustainable environment, and EKOCYCLE the brand initiative will identify assorted plastic bottles and aluminium cans, can fashion lifestyle products, valuable products such as recycled content repurposing. It will also encourage demand and the use of recycled materials, and to strengthen the importance of recycling products.

"EKOCYCLE brand, and my mission is to educate and inspire consumers around the world, find out more will eventually go to the world of zero waste, sustainable lifestyle choices play a role in the campaign," said global music artist and producer, will.i.am. "Through the materials containing recycled products more attractive to businesses and consumers, everyone can do their part to waste discarded into the cool, the new cycle of the project. The Coca-Cola company shares this vision and work together with local communities worldwide, we will display the recovery value, and choose products feature recycled materials.

beats by dre infatuated ® and new era ® is the first brand partner, join EKOCYCLE branding initiative's mission of encouraging and educating individuals and communities more sustainable lifestyles. As part of the partnership, part of these collaborative efforts will produce the development trends on products made from recycled materials. Additional EKOCYCLE brand cooperation will be published later this year.

EKOCYCLE branding initiative is a platform, and our vision of zero waste and sustainability, we focus on alignment, "said BEA Perez, Vice President and Chief Officer for sustainable development, the Coca Cola company. "With will.i.am, we will promote recycling and other well known brands to create unique ways consumers around the world are looking for lifestyle products. Now this generation of young consumers represent a positive force and EKOCYCLE brand is intended to be a driver support and the cohesion effort around the global sustainability movement. "

The Coca-Cola company will donate its EKOCYCLE brand initiatives, to support other permits for recycling and community improvement organization part of the profits. The Coca-Cola company $100 minimum financial commitment over the next five years. The donation shall be in addition to, and separate charitable commitment through the Coca Cola Foundation operating profits of 1%.

Earth911 ®, this is the United States of more than 1.5 million recycled, host of the biggest recycling directory for consumers at any time EKOCYCLE.com provide interactive and searchable directory.

Recycling is one of the most easily sustainable consumer actions that can be taken, but there is no immediate access to the local option, people are often left confused and frustrated, "said Raquel Fagan,