Found wearing a headset with their 'B' signs of celebrities including Wayne and Nicki Minaj.
But now change distributor based in Dubai have jointly top rapper 50% trying to knock Dr Dre from the Middle East.
Changing 50% began selling SMS audio headset two weeks ago at the Virgin store in the U.A.E.. Since it started, they had become the best-selling brands according to Mazen Khanafer Managing Director and founder of the chain of change.
"Dr Dre has been uncontested for three or four years," said Mr Khanafer. "We are very proud that since the launch of the Virgin and we opened, we were the highest selling headsets. "
Although Dr Dre headset-fashion-design by a former Apple employee has been very popular, many industry experts have dismissed its poor sound quality.
Khanafer said headset sound quality-oriented style. Premium Wireless version uses health technology, with different Bluetooth uncompressed audio files.
"Bluetooth for the telecommunications industry, not the music industry," Khanafer said. "This is talk, not listen. "
This kind of witchcraft is not cheap. Wireless Sync Dh1 499, wired headsets, while street retail and in ear headphones cost Dh999 and Dh499, respectively.
Last year, the United States rapper, Dr Dre found $ 1 billion industry, and he beat the brand, capturing a market share of 53%. The business started as a sideline to his music career, made his $ 110 million last year, and helped push him into hip hop top earner top of Forbes ' cash Kings list.
Dr Dre angry their team colors, the International Olympic Committee is keen to cover the "ambush marketing" that beats by dre headphones to athletes at this year's Olympic Games in London.
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