Beginning at the end is a very cool new: Declaration of beats by Dr DRE EKOCYCLE headphones.

Beats by Dre and the new era was the first brand partner, joined the EKOCYCLE branding initiative in its mission to inspire and educate individuals and communities to live more sustainable lifestyles. As part of the partnership, some of these cooperative efforts will produce on the trend of products made from recycled materials. Additional EKOCYCLE brands will be announced later this year.

EKOCYCLE branding initiative is a platform for our zero waste and sustainability, we focus on the vision and aligning, "said BEA Perez, Vice President and Chief Sustainability Officer, the Coca Cola company. "With will.i.am, we will contribute in unique ways with other brands created lifestyle products that consumers want recycling around the world. Positive force for representatives of today's generation of young consumers and EKOCYCLE the brand's goal is to enlist their support and efforts around the driver in the global sustainability movement ".




EKOCYCLE branding initiative developed to educate consumers about the daily cycle and the empowerment of their buying decisions as part of a social change movement. This initiative supported by helping consumers identify your items they may consider waste today is a part of the lifestyle products, they can use the loop again tomorrow. Commitment to support more sustainable development of the environment, EKOCYCLE the brand initiative will identify all kinds of plastic bottles, you can fashion and lifestyle products with value of recycled content change of use of aluminium cans and other products. It will also encourage the demand for and use of recycled materials, and reinforce the importance of recycling products.

"With the EKOCYCLE brand, I was on a mission, education and motivation of consumers around the world, to find an end to the world and movement of zero waste, more sustainable lifestyle choices play a role in" global music artist and producer, will.i.am. "Contains recycled material by making products more attractive to businesses and consumers, everyone can do their part to keep the waste discarded into a cool new project cycle. Coca Cola holds the view and work together with local communities around the world, we will show the recovery value greater, and choose products that feature recycled materials ".