During the recession, the Monster beats by dre lowers prices

On Monday, the company also trimmed the most basic price 10 - but little stocking-HD TV-cable, 1 m length 29 Yuan. It introduced two new low-cost HDMI cable 2 meters and 4 meters in length for $ 39.95 and $ 59.95. Cable lengths can be found online for a competitor of as low as 5 dollars.

For many years, electronics shops love premium cable Monster beats by drew high prices. Consumers snapped up their 100 Yuan, and more when you purchase expensive additional flat-screen TVs and home audio equipment.
And then, the economic recession. TV sales grind to a halt. Monster loses it's one of the top retailers--Circuit City, closed 567 stores.

Privately held a monster does not release sales figures, but technology analysts believe it is profitable-although some people believe that this sound expensive cables don't let most home entertainment center or looks better in the digital age.

"Whether you broadcast television, but also four times times most people, then the bandwidth, you need high performance cables," the gadget blog Gizmodo editor weierxunluosiman said. "But to signals from a Blu-ray player to TV 2 feet--this is not a challenge. Cheap able to do the job just fine. "

Mr Martin LEE is the main selling point of high performance cable that you prepare for a different technology, from the company's Asian rivals 5 Yuan to 10 Yuan cable will not.

"You need a high performance cable today (Wednesday)? Maybe not. However, a larger display and 3D TV walking down the Pike, you will, in the end, "Lee said.

This freedom to offend, as Joshua Topolsky, tech blog Engadget editor's blog. "You're buying a new TV - new cable for three years," he said.


Originated in simulation

Los Angeles best buy's recent visit displayed the monster HDMI cable (to connect to a cable or satellite set-top box TV) monitors from US $ 8,995 $ 169.95.

Lee said that while he has provided low-cost cable. Retailers do not want to share, and his customers like the high-end "performance" cables.

"It is ironic," Lee said. "When people purchase when the monster, they don't expect to get paid (a) low price, so we lower-end cable does not sell very well. "

Rich retailer profits

Retail outlets, cables and other accessories are big TV than higher profits.

Doherty said: Monster's biggest challenge now to keep up with competition from Asian counterfeit production so cheap HDMI cable companies.

"Monster to use analog high quality products to provide you with better sound, but with things digital it either works, or not," he said. "There is a lot of $ 15 cables outside the Monster beats by dre will give you the exact same performance. "

Monster work hard to make retailers happy, 4,000 retail outlets, throwing larger concept of the annual Consumer Electronics Show (artists including Diana Ross. Stewart, and Crosby, stills and Nash) and to promote their awards.

Lee said that Circuit City lost "we have significantly affected," but he declined to give more details. Oakland Tribune recently Monster's yearly sales of $1 billion, but Monster spokesman Daniel Graham said. This is "too low".

Depression in March this year, the company at the end of 2006, 120 laid off employees and outsource work to China, letting go of 43 workers.