The company announced the acquisition of Mog on Monday; provisions did not reveal. Meg will continue as an independent entity, founder and Chief Executive David Heyman reported to Luke Wood, President and Chief Operating Officer beats by dre operation.
In an interview, Wood said Mog acquisition is the latest in the company's efforts to build digital music listening products include the end user, such as speakers and headphones, smart mobile phones and computers, parts of a playback device share like Mog and stream or download music service.
"Mog acquisition is digital music experience at each stage has a beat," Wood said, adding the principal ideas of the company to provide high-quality music, or "threads of emotion embedded in music" through each point in the consumption chain.
The company began by the end of the chain, a line of high-end headphones hip hop artists and producer infatuated imprint. Ore and renowned record producer Jimmy Iovine, Interscope Finnish now run A&M record, established in 2006, best to solve the "degradation of sound", caused by the transition from music digital business.
San Francisco (MarketWatch) -The timing is not always everything.
When electronic began shipping its first product at the time of the fall of 2008, Lehman Brothers went bankrupt immediately dive, put the country's economy into chaos, has pushed up unemployment and--presumably--potential customers to more than 300 dollars on a set of headphones to reduce the number of.
Four years later, Monster beats by dre the market of high-end headphones, and builds sufficient muscle new regions. And through the trendy phone maker HTC last year, now the company's acquisition of substantial investment in online music service Mog, beats by dre due to positioning, commands may be premium music "end-to-end solution"--one in operational control of some of the more powerful figures.
In numerous public appearances, Iovine colorful described the musical influence of the digital revolution. In one incident on the stage in 2010 by Hewlett Packard Company (US: HPQ), cheap headphones Iovine criticism "from the musical, emotional", said first beats by dre product goal is to submit high quality music to the Ipod generation grew up.
"Our mission is to take on a whole generation of sound and emotion," he said at the event.
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