Represented by Envy 4 notebooks this year in an audio system, a comprehensive the monster Beats Audio technology, so I used a learner's perspective, what is hidden behind the monster, Monster of what?
Monster company impressed we are forever young dynamic, but in fact is a veteran of audio manufacturers. Early in last century 70 late, Monster company on has established, created people Mr. Noel Lee (Mr.Noel Lee) Mr is early is love music also like playing with equipment of players, he found different of connection line Dang received same of speaker above Shi, actually can issued does not as of sound, in this chain most impression Shang of wire quite crude and low cost, Lee Mr research and development of high quality speaker line, named for "Monster" line, Good speaker sound quality achieved by wire upgrade is fever a revolutionary change of the audio community, thereby creating a new industry.
Mr LI to select "Monster" to name the product for two reasons. The telltale wire makes the sound of a voice strong and powerful, broad range. Secondly is big compared to the ordinary wire and wire it out a lot. Available love to consumers of its products highly welcome. Today, monster has almost become synonymous with all high quality wire rod for wire rod. Later Monster headphone wires from top to bottom of foot work, Monster headphones earphone in identification of very eminent degree, many users will be kind of called it a "powder river", is long and flat wire becomes part of the monster headphones model of visual voice.
After more than 20 years of development, Monster's business is not limited to wire, while also launching this monster headphones more profitable branded products, and United States singer and professional music artists, engineers, as well as requirements for providing quality music production studio equipment cable, progressive communications, such as HTC, Hewlett Packard PC enterprise solutions provides high quality audio system.
Many singers and stars like the personality of the Beats headphones
Heteranthera, and AKG, and Vítor Baía power, traditional of headset manufacturers different of is, Monster headset and fashion popular go of more near, first of Monster headset is famous music people Jimmy Iovine and Super Rap singer Dr. Dre common development of, and Monster also together United States today hip hop territories King level singer, as Lady Gaga, bragging Daddy, Dr. Dre,, common design build has series of specialized listening various popular music of headset.
We cannot deny the influence of beats. In many of Europe MV in the, we are can see they of headset products, even Lady Gaga of original album in the actually has Beats of publicity single, in Apple official authorized shop in, all of iPod of try listen headset not Bose is Beats, everywhere of some big music produced people, and athletes, and star out Street, wearing of headset almost is a water of beats, also let Monster headset became fashion of symbol. And Monster headphones typically has a cool appearance, a variety of trendy colors and star surgeon and has a star symbol Design Limited Edition, let the monster became the fashion the player's new favorite.
· Not HiFi brands, why the young man sought after?
For Monster Beats headphones, however, in the HIFI sector is in fact not many people recognized, most people think gingerbread man Beats headphones, only by means of digital technology has changed the music experience, has a "sound mysophobia", cannot tolerate excessive low frequency heavier, this question is rightly, they think that established audio equipment manufacturer, Sennheiser, AKG, Beyerdynamic compared to Monster Headset is more of a fashion brand. Many people complained about the excessive Monster headphones LF, lost the real core of HIFI, restoring enough high-fidelity, only and only integrated HIFI price, soaring price of Monster headphones, so a lot of people away, monster wire is notoriously expensive.
Spain defence generals--Peake Beats for loyal users
"Once upon a time, people with stupid big on headphones when at home. And now, the headset has become part of the decoration and individuality reflected. "Monster CEO Li Mei once said. Monster of by all crowd is large part from young people, and in China, 90 generation birth of consumers were more focusing on personality Shang of expression, also while more easy was Idol effects, now of generation young people accompanied by with Internet growth up, see with Japan II times Yuan ACG comics, accept House rot culture, listen Lady Gaga, learn Justin Bieber, they worship LeBron James, also racing wearing same paragraph of PowerBeast headset.
Beats have become a fashion element in the life
Headset of decoration role in Monster body are has zoom, while is Monster headset of design does is good of and now of hip hop culture phase match, young people more easy accept this fresh of with points tide taste of design, as Star were does not min occasions of "endorsements", gradually let people awareness to has Monster headset of single products mix role, suits can take, even Hat campaign shirts can take, national/rock wind also can mix, anyway, Monster Slowly became can wear the device in its electronic fashion products.
· Product strategy of cross-border cooperation, the success?
In recent years, the different areas of cross-border cooperation are increasingly becoming a popular brand. Beats developed in cooperation with HP Beats Audio sound system are a good example. Current notebook product competition, already had more than configure spell prices, changing to focus on user experience, and comfort for the ultimate goal in order to join and meet the consumer trend of the personality and pursuit of maximum. Cooperation with professionals such as Beats audio trademark, for the HP consumer notebook is a very innovative product strategy. Of course, the availability of market recognition, you also need to stand the test of time.
Notebook with Beats Audio sound system, can bring an unprecedented hearing to user experience
Beats HP effects not only in style, technical cooperation is focused on, as we all know Monster is the wire of the expert, on the audio signal and phase control, Monster more professional, in order to reduce the headphone jack for audio signal through the attenuation, in interface uses no metal material, so as to be able to reduce the noise.
In addition, partially isolated from the audio portion of the motherboard, a discrete audio signal amplifier, separate left and right channel audio line and ground, you can ensure that an auditory signal more pure. Industry analysis: "If a digital product is considered beautiful, you will feel good. Then you'll pay. Users may buy a Porsche, but they can afford to purchase the best digital product. "
Young generation more focusing on of is "Fan Er" of expression, this on "has fan infants" of pursuit let this generation people usually in purchase commodity more focusing on audiovisual touch taste olfactory five sense integrated feel, on commodity of emotional sexual and symbol sexual value over has actual needs, they is clearly of know, pursuit fashion and fresh things does not necessarily has reality value, but is can to they brings different of feeling and better mood.
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